The funds raised by Hard Rock Atlantic City will benefit the American Cancer Society's mission locally. To date, Hard Rock International has raised more than $10 million since the inception of Pinktober 23 years ago including $1.2 million raised in 2022. Pinktober is a part of the Hard Rock Heals Foundation, the charitable arm of Hard Rock International, with proceeds benefiting American Cancer Society to support breast cancer awareness and research. 9, 2023 /PRNewswire/ - Hard Rock Hotel & Casino Atlantic City raised over $164,000 through their annual Pinktober initiative, ranking the resort nationally as the No.1 fundraising team by the American Cancer Society. Hard Rock Atlantic City Named No.1 Fundraiser by American Cancer SocietyĪTLANTIC CITY, N.J., Nov.

HARD ROCK HOTEL & CASINO ATLANTIC CITY'S ANNUAL PINKTOBER CAMPAIGN RAISES OVER $164,000 FOR AMERICAN CANCER SOCIETY